Taylor Swift Convinces Apple to Pay Artists
The music industry and its fans blew up over Taylor Swift’s decision to pull all of her music from Spotify in late 2014. Her decison came from the fact that the popular streaming service did not pay artists approrpiately, and paid low royalty fees to artists. All that aside, her fans stood by her and agreed that if she didn’t get paid for her work, she wouldn’t allow “free plays” on the service.
That didn’t stop the “Bad Blood” singer from staying on top and selling 1.287 million copies of her fifth album, “1989” in the week of Nov. 2, 2014. Her decision to pull her music from Spotify was not about her, but for all the other artists in the world.
In the recent news of Apple’s new streaming service, “Apple Music” that will go live on June 30, Swift penned a letter on her Tumblr yesterday that explained why she would not be including her album, “1989” on the streaming service. Apple will allow a free service for three months to users who sign up–and news soon spread that Apple would not be paying artists, producers, Taymanagers and more for those three months, and Swift (and many other artists too afraid to speak up) was not happy. Only a day later, Apple has reversed the policy and has decided to pay artists for those three months and on. Swift took to her Twitter, expressing her elation for the decision. In fact, it’s rumored that Apple’s Senior Vice President Eddy Cue called Swift herself to give her the news. It’s still up in the air whether or not the 1989 megastar will include her music on the streaming service, but she is still in talks with Apple.
What could this mean for services like Spotify? When Swift protested for a similar reason with Spofity, the independent streaming service did not surrender as easily as Apple, which means the real loser here is Spotify. Apple does not have the same problems as Spotify. Any issues Spotify faces, Apple can fix on their end. After all, artists have stood by the company for decades, and will continue to do so–just as long as they can be heard.