Valentine’s Day Facts & Figures

Valentine’s Day is only 10 days away! Even though the countdown to the romantic holiday is almost in single digits, many Americans will admit that they haven’t even started to think about Valentine’s Day shopping for the special person in their life. So for all of you last minute shoppers out there, here are some facts and figured that might come in handy when you decide to go shopping on February 13th…

  • Valentine’s Day spending totaled roughly $18 billion last year. On average, Americans spend $130 for the romantic holiday. People spend their money on a variety of items, but the popular items include:
    • Cards – About 151 million cards are exchanged on Valentine’s Day.
    • Candy – Candy purchases contribute $1.6 billion.
    • Dining/Eating OutZagat’s recent study revealed that 57% of people prefer to cook at home or order in instead of spending Valentine’s Day at a restaurant.
    • Flowers – $1.9 billion is spent on flowers. Men account for approximately 70% of flower sales.
    • Jewelry – Diamonds, gold, and silver is responsible for $4.4 billion.
    • Clothing11.3% of women gift clothing on Valentine’s Day.
    • Gift CardsGift cards are accountable for 12.6% of gifts given on Valentine’s Day.
  • If you want to be like the 40.7% of shoppers who use their smartphone to purchase Valentine’s Day gifts, you better do it quickly so it arrives on time, especially since 53% of women would end their relationship if they didn’t receive anything.
  • 29% of Americans will send a romantic text message on Valentine’s Day so be sure to send an ILY message to your loved ones.
  • If you’re dating a pet lover, keep in mind that 20% of pet owners buy their pets a Valentine’s Day gift. Snagging a toy or some treats for your significant other’s pet could score you some serious brownie points!
  • 85% of men and women consider sex to be an important part of Valentine’s Day, which might be why on average 11,000 children are conceived on the holiday. 


About the Author: Maddie is a student from Michigan State University, where she is currently pursuing a MS in analytics degree.


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