An Ode to Red Lipstick

Confidence is hard. The media these days is either promoting unrealistic ideals of beauty or talking about how unrealistic our ideals of beauty are, and either way it’s tough to feel empowered. But we have a secret weapon in our makeup bags which has been providing va-va-voom to ladies for centuries: red lipstick.

Even Cleopatra, one of the earliest known examples of women combining power and seduction, knew what was up when it came to red lipstick. (Luckily for you, you don’t even have to crush beetles for red lips like she did.) From Cleopatra to Queen Elizabeth to the silent film stars of the 1920s, red lipstick has always been a symbol of women on top of the world. And here’s my theory: red lipstick makes you feel like you’re on top of the world, too.

Red lipstick automatically gives elegance and style to your look, even if it’s an unshowered hot mess kind of a look. The bold intensity of a red lip draws all of the attention to your mouth, which makes people listen and focus when you are talking. It’s also an instant man attractant: one study showed that red lipstick keeps a man fixated on a woman’s lips for 7.3 seconds versus 2.2 seconds if she isn’t wearing makeup. There are tons of studies that back this up, including one that showed that waitresses in red lipstick earned bigger tips than those in neutral shades. Now, we aren’t saying that men are the solution to a dip in confidence (far from it), but it never hurts to feel a little extra attractive.

Sometimes, we’re tempted to fade into the background when we’re feeling down about ourselves. But all it takes is a swipe of your favorite red, a look in the mirror accompanied by a stern “I am totally pulling this off”, and a walk out the door knowing that you totally are. The attention you’ll get from friends, acquaintances, and strangers when you are looking extra gorgeous will remind you of how much you rock.

Red lipstick, we love you. XOXO

Here’s 5 excellent reds to get you going.

Revlon ColorStay Ultimate Liquid Lipstick in Top Tomato: Tomato may not sound like a sexy shade, but this bold red will last forever without constant reapplication or even smudges on your wine glass. Truly amazing.

NARS Lipstick in Heatwave: Bold and bright, this iconic lipstick staple will make you feel as gorgeous as the many celebrities who also sport it.

Victoria’s Secret Color Drama Lipstick in Riveting: This magic red lipstick from the lingerie industry giant looks great on almost any skin tone.

Hourglass Opaque Rouge Liquid Lipstick in Icon: This matte lipstick goes on without drying your lips out, giving an effortless polish to any ensemble.

Chanel Rouge Allure Laque in Dragon: Chanel is the perfect brand for effortless class, and red gloss is stunning.